Search Engine Strategies (SES) San Jose 2008 to Feature Wide Range of Conference Speakers From Brand Name Companies : Speakers From Adobe, Cisco, Di

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What’s the difference between Video Conferencing and Telepresence?

Telepresence picks up where video conferencing left off. Telepresence IS real time, full-high-definition, immersible sound and vision. Telepresence IS most importantly: the feeling of being “there” when you’re “here”. Telepresence is lifelike, video conferencing is not. Telepresence is that hi-line Mercedes AMG, video conferencing is a Ford Escort - Period.

Why Telepresence now?

Video conferencing has been around a while now but has always lacked the feeling we spoke about above. Jumpy computer screens, broken audio and poor lighting add to the impersonal touches of video conferencing (ie slow motion camcorder on top of your computer monitor). Finally, technology, bandwidth, vision and sound have all converged on video conferencing to create the telepresence experience. It’s about time! Crystal clear surround sound and real-time full-high-definition visual effects enhance the feeling of being there – thus telepresence. That nervous twitch, roll of the eyes, sniffle, tap of the foot – things you see when you’re present and sitting across a conference room table – things you don’t see or feel from video conferencing, but do with telepresence.

Today, what “real” uses are there for Telepresence?

There is no short answer even possible here. We’ll name a few, more like we’ll put your imagination to work. Imagine a single specialist doctor in Canada treating patients in Haiti via telepresence. Robots in space doing the actual work while the telepresence operator dons his telepresence helmet and gloves at his workstation in Texas. Meeting your Russian company vice president while you’re in the executive telepresence room at the office in Denver. Just a few…

What are “real” savings of Telepresence?

Your imagination still working on the last answer? Don’t let up yet! What carbon footprint? Don’t need that airplane ticket to go check on your staff in Russia now do you? What lost life in the Iraqi war? Unmanned drones and soldiers via telepresence. Military and combat cost savings? Immeasurable. Less travel costs, airline frustration, fuel, lost time, carbon emissions, etc. Those are tangible, real savings to name just a very limited few.

You starting to see what telepresence can do that video conferencing can’t? We hope you see what we’re seeing! Telepresence – its time has arrived!

Check out the video thread in Section 8 of the Telepresence Forum where you can watch some Telepresence YouTube videos! If a picture is worth a thousand words, a video must be worth a million!

Ride on the "Next Plane of Existence" TM

SAN JOSE, Calif. (Business Wire EON) August 1, 2008 -- Kevin Ryan, VP of Global Content for the SES series, said, "Search engine marketing speaks to a broad audience. The new faces and new content reflects a lot of hard work in reaching out to this audience from the SES content team with input from our advisory board."

Here are some examples:

(Monday, Aug. 18, 2008, 1:30 p.m.)

Orion Keynote Panel - How Much Search is Enough?

The moderators are: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch; and Anne Kennedy, Managing Partner & Founder, Beyond Ink. The speakers are: Robert Murray, President, iProspect; Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media, an Omnicom Media Group Company; Steven Kaufman, Senior Vice President, Media Director, Digitas; and Bob Tripathi, Search Marketing Strategist, Discover Financial Services.

(Wednesday, Aug. 20, 2008, 9:00 a.m.)

Keynote Roundtable: Why Does Search Get the Credit for Everything?

The moderator is Bill Hunt, CEO, Global Strategies International. The speakers are: Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble; Terry A. Cox, Manager, Search Engine Marketing, Walt Disney Parks & Resorts Online; Mikel Chertudi, Sr. Director, Online & Demand Marketing, Omniture; and Sharon Gallacher, West Coast Managing Director, Neo@Ogilvy.

(Wednesday, Aug. 20, 2008, 2:45 p.m.)

War of the Search Worlds: Unifying Your Global Search Marketing Program

The moderator is Kevin Heisler, Executive Editor, Search Engine Watch. The speakers are: Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit; Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe; Mark Scholz, Interactive Manager of IPG Worldwide, Hewlett-Packard; and Russ Mann, CEO, Covario.

(Thursday, Aug. 21, 2008, 2:45 p.m.)

In House SEO: Lessons Learned & Victories Won

The moderator is Jessica Bowman, SEO Strategist and in-house SEO Expert, SEMinhouse.com. The speakers are: Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com; Derrick Wheeler, Senior SEO Architect, Microsoft; Kara Jariwala, Search Marketing Strategist, Cisco; and Laura Lippay, Group Program Manager, Search Strategy, Yahoo!

Matt McGowan, VP of Marketing for Incisive Media, said, "Of course, you can also see plenty of search engine experts from SEM and SEO companies speaking at SES San Jose. And you can also hear lots of representatives of the top search engines speaking at Search Engine Strategies San Jose 2008. The fact that SES San Jose is being held in the backyard of Google and Yahoo explains why the top search engines are sending so many people from their engineering and search quality teams to the conference."

To register, visit http://SearchEngineStrategies.com/sanjose. For more information about this and other SES conferences, visit http://searchenginestrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.